Key Media Concepts include;
-Target Audience, who the product is aimed at. They don't set out to aim for everyone they have a group of people who the product is specific to.e.g a action film will may be aimed at age 15-25 ypu can a;sp have a secondary target audience which the product is still aimed for.
-Genre, French for type categorising things e.g what category a film falls into Horror,Romance,Action.
-Conventions,what to expect, typical feature. e.g in an action film you would expect explosions,good/bad guy.
-Codes (symbolic + technical)-symbolic code it shows the time or place the film is set without the actors having to say it. e.g a Christmas tree in a room will show its Christmas.
- Technical code its specific lighting to a specific genre e.g in a horror you would expect the lighting to be dark.
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